From watching "Merchants of cool" on PBS there were a few things that stood out to me the most. but first my overall thought about this documentry was that us teenagers are the center of attention to marketing companies and we dont even know it sometimes. Its like big brother and were being watched constantly to see how were changing so they can keep up with us.
Something i found intresting was from the video they said that they look for the underground trends to market. That the trends other marketers havent discoverd yet market them so they can have the latest trend and keep up with our genertation to make money. its like there helping us by making things we like but at the same time they just want our money and they cause conflict by making it a competition between teenagers.
The video mentioned a person called the "Mook" and i thouight this person was intresting because its like there creating a person that us teengers can look up to and someone we can become so they market a type of person for us to become and in order to become that person we need to buy things like clothes and accesories and just become cool by becoming that person.
The marketing companies try to target every category of teenagers they can think of. weather its Boys,girls,goth,prep,vally and jock they have set standards for us on how each one of these groups should look like and if we cant meet up to those standards then were not cool.
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